Rare Sense produced a series of A1 posters for Samaritans’ AGM, and also branded, designed and produced a DVD and 40-page report on awareness of mental health issues among young people, for a group of national charities and NGOs. Intended to secure funding from blue-chip companies, a ‘vox-pop’ street-interview style was employed to complement the written report with the individual experiences of the young people the initiative would address.